Good morning, friends! Today I am talking all about the juice craze. Don’t get me wrong, I am all in.
As you know, I love Tone It Up and Intuitive Eating, which focus on eating whole, real foods. Juicing has become a part of that equation, however, not all juice concoctions are created equal. Today, I want to arm you with some awesome info so you can be sure your choice is helping, not hurting your health and waistline.
I recently met and fell in love with Vani The Food Babe. If you have not heard of her, well, I am happy to make the introduction. Vani is a one time corporate gal that left her job to fight the good fight against large companies that are doing some not so great things to our food. She is all about pulling the curtain back and showing what the Wizard actually looks like.
What I love about Vani is that she is completely real. If you listen to her talk, she is down to earth and is really just following her passion and given talent.
If there is one thing I can say about the Food Babe, I always learn something!
So, onto the juice craze that is sweeping the nation. Juicing has a lot of benefits, but because we live in a I’mtoobusyforanything world, we reach for packaged items that claim to be healthy. While some are and deserve to be in your belly. Some companies are no good (thanks to loose regulation on labeling – a different story for another day).
Lets lift the curtain and see what we find!
Pretty interesting, right? Do you see some of the juices you drink on the far right. Yea, me too.
Here are some thing to consider when choosing a juice:
It is absolutely critical that you choose organic juice first and foremost. The amount of pesticides that you could be consuming could be astronomical otherwise. We know that increased exposure to pesticides is linked to birth defects, nerve damage and cancer. The President’s Cancer Panel has urged us not to consume food sprayed with pesticides and doesn’t believe any amount is safe.
In an ideal world, you would always be able to consume a juice raw straight out of a juicer. Enzymes, vitamins and minerals start to degrade over time, so timing is important. If your juice is fresh, it’s important to drink it as soon as possible.
Cold-pressing is the most nutritious way to obtain juice. First, the produce is ground into a fine pulp. Then a press applies thousands of pounds of pressure to the pulp extracting every ounce of juice that the fruit or vegetable has to give. This process gets all the vital nutrients from the pulp into the juice. Health food stores like Whole Foods sometimes makes their cold press juices in advance or carries brands like Suja, that are found in the refrigerator section.
The next best thing to raw in-store cold pressed juice is HPP or High Pressure Processing. This method retains food quality, maintains freshness, and extends microbiological shelf life without the addition of heat. After juices are bottled, a high level of cool pressure is applied evenly to destroy any pathogens and ensure the juice is safe to drink while preserving all of the vitamins, enzymes and nutrients. Grocery stores like Whole Foods likes selling HPP juices because they safeguard the consumer from foodborne illnesses more effectively than raw juices.
Suja is a popular organic juice brand that uses HPP, but also cold-presses their juice (and gave money in support of GMO labeling – yeah!). Their Twelve Essentials is one of my favorites. They also recently developed a line called “Suja Elements” that is more like a smoothie. It’s the type of product you’d choose over Naked Juice, Odwalla, or Bolthouse Farms Smoothies – since all of those are traditionally pasteurized with heat and can contain additives.
Max Goldberg created the world’s first Pressed Juice Directory, where you can find organic juice wherever you are. He created this directory because he tries to eat 100% organic whenever possible and wanted the ability to find quality juice on the road while he traveled. It makes finding organic juice and traveling so much easier.
So there you go! A quick lesson on store bought juice. Knowledge is power! Make sure you are making great choices with your dollar for your health.
Are you into juicing? Do you juice at home or grab something on the go? Or do you think this whole juicing thing is straight up cray-cray?
Thanks to Jenn for the link-up!